Selena Gomez’s net worth is estimated at between $700 million and $1.3 billion in 2026. The single biggest piece is her majority stake in Rare Beauty, the makeup brand she launched in 2020. Music, acting, producing and brand deals make up the rest.
The wide range comes down to one question: how much is Rare Beauty worth? Change that number and the Selena Gomez net worth figure moves by hundreds of millions. Below, we lay out both main estimates, explain where each dollar comes from, and show how a Disney Channel star became one of the richest self-made women in entertainment.
Key Takeaways
- Selena Gomez is worth an estimated $700 million to $1.3 billion in 2026, depending on how Rare Beauty is valued.
- Bloomberg named her a billionaire in September 2024. Forbes put her at $700 million in June 2025.
- She owns at least 51 percent of Rare Beauty, which brought in nearly $370 million in revenue in 2023.
- Her music, Only Murders in the Building, producing work and brand deals earned well over $100 million before Rare Beauty took off.
| Full name | Selena Marie Gomez |
|---|---|
| Born / Age | July 22, 1992, Grand Prairie, Texas (34 years old) |
| Profession | Singer, actress, producer, entrepreneur |
| Known for | Wizards of Waverly Place, “Lose You to Love Me,” Only Murders in the Building, Rare Beauty |
| Estimated net worth (2026) | About $700 million to $1.3 billion |
| Main income sources | Rare Beauty stake, music, TV and film, producing, endorsements |
What is Selena Gomez’s net worth in 2026?
She is worth somewhere between $700 million and $1.3 billion. Two respected wealth trackers have looked closely at her finances, and they landed on different numbers because they valued her makeup company differently.
| Estimate | Date | Figure | Key assumption |
|---|---|---|---|
| Bloomberg Billionaires Index | September 2024 | About $1.3 billion | Rare Beauty’s value drives about 80 percent of her wealth |
| Forbes, Richest Self-Made Women | June 2025 | About $700 million | Rare Beauty worth about $1.3 billion in total, with her stake at 51 percent or more |
Both are careful estimates, and neither is “wrong.” A private company has no stock price, so its value is a judgment until it is sold or goes public. If Rare Beauty is ever sold, the real price will settle the question.
Her Forbes profile spells out the lower figure and the Rare Beauty numbers behind it.
How did Selena Gomez start her career?
She started as a child actor in Texas. At about 10 years old, she joined the cast of Barney & Friends, where she appeared from 2002 to 2004. A Disney Channel talent search followed, and in 2007 she landed the lead role of Alex Russo in Wizards of Waverly Place.
The show ran until 2012 and made her one of Disney’s biggest young stars. Disney also launched her music career. With her band Selena Gomez & the Scene, she released three albums between 2009 and 2011, all certified gold or higher in the US.
Those Disney years gave her a loyal audience who grew up with her. That fan base later followed her into pop music, TV producing and, eventually, makeup.
How much has Selena Gomez made from music?
Music has been a steady earner for nearly two decades. After the Scene, she went solo, and three of her solo albums opened at No. 1 on the Billboard 200:
- Stars Dance (2013): her first solo album, with the hit “Come & Get It.”
- Revival (2015): home to “Good for You,” “Same Old Love” and “Hands to Myself.”
- Rare (2020): led by “Lose You to Love Me,” her first No. 1 on the Hot 100.
She followed with the Spanish-language EP Revelación in 2021 and the joint album I Said I Love You First with Benny Blanco in 2025. Its track “Bluest Flame” earned a Grammy nomination in 2026. She has also had big collaborations, including “It Ain’t Me” with Kygo and “Wolves” with Marshmello.
Her songs have been streamed billions of times. “Lose You to Love Me,” “Wolves” and “It Ain’t Me” are among her biggest, and they still pull large numbers years after release. As a co-writer on many of her songs, she earns publishing royalties as well as artist royalties.
Her music income comes from streaming, sales, publishing and touring. Her Revival Tour in 2016 played arenas across North America and Asia. For a clear look at what streams actually pay, see our guide on how much Spotify pays per stream.
How much does she earn from acting and producing?
Acting and producing are a bigger part of her income than many fans realize. She works both in front of and behind the camera.
Only Murders in the Building
Since 2021 she has starred in Hulu’s Only Murders in the Building with Steve Martin and Martin Short. She is also an executive producer, which means she earns producer fees on top of her acting pay. The show has received many Emmy nominations, including several for Outstanding Comedy Series.
Streaming shows pay differently from old network TV. Instead of long-term rerun money, stars on a hit streaming series usually get higher pay per episode and raises with each new season. As the show has been renewed year after year, her pay as both star and producer has grown with it. A long-running hit like this can bring in millions of dollars per season for its lead producers.
The role also widened her audience. Many older viewers who never followed her music now know her from the show, which helps every other part of her business, from album sales to Rare Beauty.
Films and voice work
She voiced Mavis in the four Hotel Transylvania films, a franchise that earned more than $1 billion worldwide. She also appeared in Spring Breakers and Emilia Pérez, which won her a shared best actress award at the 2024 Cannes Film Festival.
Producing
Through her company, July Moon Productions, she was an executive producer of Netflix’s 13 Reasons Why. She also hosted and produced Selena + Chef, a cooking show that ran for several seasons. Producer credits earn fees and, in some deals, a share of profits.
How did Rare Beauty make her so rich?
Rare Beauty turned Selena Gomez from a wealthy star into a possible billionaire. She launched the brand in September 2020, selling through Sephora in the US and later in many other countries.
Several things helped it grow fast:
- Hit products: its Soft Pinch liquid blush became one of the most talked-about makeup products online.
- A huge built-in audience: she has more than 400 million Instagram followers, which gives the brand free reach most companies could never buy.
- A clear message: the brand focuses on self-acceptance and mental health, which matches her public story.
- Ownership: she owns the majority of the company, so she gets most of the value it creates.
Rare Beauty brought in nearly $370 million in revenue in 2023, according to Forbes. That growth is why a company only a few years old can be valued at more than $1 billion.
Why ownership matters so much
Most celebrities earn a flat fee or a small royalty for putting their name on a product. Owning the company is different. If the brand grows, her stake grows with it, and a future sale could pay her hundreds of millions of dollars in one deal. This is the same path that made Rihanna a billionaire through Fenty Beauty.
The brand also gives back. Through the Rare Beauty Rare Impact Fund, the company set a goal of raising $100 million over 10 years for mental health services, in part by donating 1 percent of sales.
What is the Selena Gomez net worth made of?
Her fortune has one very large piece and several smaller ones. In rough order of size:
- Rare Beauty stake: the majority of her wealth under every estimate. Bloomberg’s figure puts it at about four-fifths of the total.
- Cash and investments from her career: nearly two decades of savings from music, TV, films and brand deals.
- Music catalog and publishing: royalties from her albums and hit singles, which keep paying every year.
- Producing and acting income: ongoing pay from Only Murders in the Building and her production company.
- Other stakes and property: Wondermind, homes and smaller investments.
The point to notice is how concentrated it is. Most stars spread their wealth across many income streams of similar size. Hers rests heavily on one company, which is why estimates swing so much.
How do you value a company like Rare Beauty?
Since Rare Beauty is private, its value is an educated estimate. Analysts usually look at two things: how much the company sells each year, and what buyers have paid for similar brands.
Recent celebrity beauty deals give useful reference points. In 2019 Coty bought 51 percent of Kylie Jenner’s Kylie Cosmetics for $600 million, which valued the brand at about $1.2 billion. In 2025 e.l.f. Beauty agreed to buy Hailey Bieber’s Rhode for up to $1 billion. Fenty Beauty, Rihanna’s brand, is the main reason she became a billionaire.
Beauty brands often sell for several times their yearly revenue when they grow fast and have loyal customers. With nearly $370 million in sales in 2023 and strong growth since, Rare Beauty fits the profile of a brand that could sell for well over $1 billion. The exact multiple a buyer pays would decide whether she lands closer to Forbes’ estimate or Bloomberg’s.
There is also a timing question. A brand’s value can rise or fall with consumer trends, competition and the wider economy. A strong year adds hundreds of millions to her paper wealth, and a weak one can take it away.
What other businesses and deals does she have?
Beyond Rare Beauty, her business interests include:
- Wondermind: a mental health media company she co-founded in 2022 with her mother, Mandy Teefey, and Daniella Pierson.
- Puma: a long-running partnership that included her own sneaker and apparel collections.
- Coach: a multi-year deal as a face of the brand, with her own handbag designs.
- Pantene and other campaigns: shorter beauty and lifestyle partnerships.
For years she was the most-followed woman on Instagram, which made her one of the highest-paid people in the world for sponsored posts. Today she uses much of that reach for her own brands instead.
Does Selena Gomez own real estate?
Yes. She has bought and sold several homes in the Los Angeles area. In 2020 she bought a gated estate in Encino for about $4.9 million. Real estate is a small part of her overall wealth compared with Rare Beauty.
Why did she earn more than most Disney stars?
Plenty of young actors came out of Disney Channel, but few built fortunes this large. Three choices set her apart.
First, she moved behind the camera early. Producing 13 Reasons Why in her mid-twenties gave her experience owning projects, not just starring in them. Second, she kept her fan base close through social media, which later became the marketing engine for her own brand. Third, she chose ownership. Instead of licensing her name to a makeup company for a fee, she built one she controls.
That combination is rare among entertainers of any age. It explains why her wealth grew faster after 2020 than at any point in her music career.
How does Selena Gomez give back?
Mental health is the main focus of her giving, and it is built into her businesses. Beyond the Rare Impact Fund, Wondermind exists to make mental health resources easier to find. She has spoken openly about her own mental health, which made the cause central to her public work.
She has also worked with UNICEF since 2009, when she became one of its youngest ambassadors at 17. Her charity work does not add to her net worth, but it shapes the brand values that help Rare Beauty sell.
How has Selena Gomez’s net worth changed over time?
Her fortune grew in three clear stages, with the biggest jump coming in the last few years.
| Period | Main money drivers | What changed |
|---|---|---|
| 2002 to 2012 | Barney, Wizards of Waverly Place, the Scene | Became a Disney star with steady TV and music pay |
| 2013 to 2019 | Solo albums, tours, Puma, Coach, 13 Reasons Why | Grew into a multi-millionaire pop star and producer |
| 2020 to 2026 | Rare Beauty, Only Murders in the Building, new music | Moved into the hundreds of millions, possibly past $1 billion |
Before Rare Beauty, her wealth was in line with other successful pop stars. Afterward, it moved into a different league. That shift is the clearest example on our site of how owning a business can change a celebrity fortune.
How does she compare with other pop stars?
She ranks near the top of her generation. Many pop singers with bigger tour grosses are worth far less, because they do not own a company of Rare Beauty’s size. Ariana Grande, who also runs a beauty brand, is a useful comparison. Read our profile of Ariana Grande’s net worth to see how her r.e.m. beauty line stacks up.
Fellow former Disney star Miley Cyrus took a more music-focused route. You can compare their paths in our breakdown of Miley Cyrus’s net worth. For more singers, browse our pop and R&B net worth profiles, or see how rap stars compare in the hip-hop and rap section.
The AmmoSeekes musician net worth homepage lists every profile in one place.
What could change her net worth next?
The biggest swing factor is a Rare Beauty sale or investment round. A deal near or above Bloomberg’s valuation would lock in billionaire status. A lower price would bring the figure closer to Forbes’ estimate.
Her other income is steady. Only Murders in the Building continues to pay her as star and producer, and new music adds streaming and publishing income. With so many income streams, the Selena Gomez net worth figure is unlikely to fall far, even in a slow year.
She married producer Benny Blanco in September 2025. Their joint album showed that she still has strong pull as a recording artist, even with business taking up more of her time.
Conclusion
Selena Gomez’s net worth is estimated at $700 million to $1.3 billion in 2026. Her early money came from Disney, pop hits, acting and producing, but Rare Beauty is what moved her into the top tier. She owns most of a company valued at more than $1 billion, and that stake makes up the bulk of her wealth. Whether she is counted as a billionaire depends on what the brand is worth when it is finally priced in a sale.
Frequently asked questions
Is Selena Gomez a billionaire?
It depends on the estimate. Bloomberg put her net worth at about $1.3 billion in September 2024, while Forbes estimated about $700 million in June 2025. The gap comes from how each values her stake in Rare Beauty.
How much of Rare Beauty does Selena Gomez own?
Forbes estimates that she owns at least 51 percent of Rare Beauty. The company was valued at about $1.3 billion and brought in nearly $370 million in revenue in 2023.
How much does Selena Gomez make from Only Murders in the Building?
Her exact pay is private. She earns both as a lead actor and as an executive producer on the Hulu series, which has run since 2021. Producer fees can add a large amount on top of an actor’s salary.
When did Rare Beauty launch?
Rare Beauty launched in September 2020, first through Sephora in the US. It grew quickly thanks to products like its Soft Pinch liquid blush and Selena Gomez’s large social media audience.
How old is Selena Gomez?
Selena Gomez was born on July 22, 1992, in Grand Prairie, Texas, which makes her 34 years old in 2026. She started acting as a child on Barney & Friends before joining Disney Channel.
